Episode 6 - The Process of a WordPress Product Acquisition with Brad Touesnard and Iain Poulson

In this episode of the Delicious Brain Waves podcast, Brad and Iain chat about the recent Delicious Brains acquisition of Advanced Custom Fields.

Taking a deep dive into the process, they cover everything about the acquisition, from the first discussions with Advanced Custom Fields creator Elliot Condon, how Brad evaluated the product to determine a value, financing options, performing due diligence, when and how to get lawyers involved, all the way up to the final closing and handover. 

If you’re looking at buying or selling a WordPress product business, this episode is an interesting look into the nitty-gritty details of the process, what to look out for, and things to avoid.

Show Notes:

• The official announcement
• Advanced Custom Fields
• Iain on Twitter
• Brad on Twitter
• Open positions at Delicious Brains
• Let us know your thoughts on Twitter