Episode 15 – How Web Analytics Supports Data-Driven Decision Making

Episode 15 November 29, 2022
Episode 15 – How Web Analytics Supports Data-Driven Decision Making
Delicious Brain Waves
Episode 15 – How Web Analytics Supports Data-Driven Decision Making

Nov 29 2022 |

/

Show Notes

Web analytics are a fantastic tool for content editors, but a  deeper look into the topic shows they can provide significant insights into UI, UX, information architecture and much more. In this episode of Delicious Brain Waves, we’re joined by special guest Christina Inge, an expert on web analytics, content strategy, and SEO, and the CEO of Thoughtlight, a digital marketing agency and tech consultancy. We discuss how to use analytics to drive our decision making, which analytics to track, and whether or not there are any unimportant metrics. 

Show notes:

* Christina Inge on Twitter

* Mike Davey on Twitter

* Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies

* YouTube - Marketing Analytics with Christina Inge

* Universal Analytics will be going away - Google Help

* Google Analytics 4

* Optimizely Digital Experience Platform

* Christopher Penn’s Almost Timely Newsletter

* Occam’s Razor by Avinash Kaushik

* Digital Analytics Association

* Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform

Other Episodes

Episode

October 06, 2021
Episode Cover

Episode 10 - Degrees and Web Development with Ahmed, Iain, and Ross

In our latest podcast episode, Ahmed, Iain, and Ross discuss the hotly contested topic of whether people entering the web development field need a...

Listen

Episode 2

December 16, 2020
Episode Cover

Episode 2 - Talking Pricing Models with Iain Poulson

In the second episode of the Delicious Brain Waves podcast, Brad chats to Iain Poulson about pricing models in WordPress plugins and SaaS products....

Listen

Episode 13

August 02, 2022
Episode Cover

Episode 13 - Women in WordPress and Development

The tech sector often puts up unique challenges for women in the industry. In this episode of Delicious Brain Waves, Sanjucta Ghose and Sam...

Listen